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Join date: Mar 24, 2021

About

Justin Morales is a 30-year hospitality veteran, bartender, author, and spirits creator. From dish pit to distillery, he’s seen it all—and lived to write about it. Founder of The Hospitality Club and author of Serving Life Behind Bars, Kitchens & Hospitality, Justin tells the stories most people miss: raw, real, and always from the heart of the house.

Posts (19)

Feb 17, 20263 min
The Old-Fashioned: From America’s First Cocktail to Its Modern King
The Old-Fashioned doesn’t chase trends—it survives them. Born from a simple mix of whiskey, sugar, bitters, and water in the early 1800s, it laid the foundation for modern cocktails. Hidden within its balance is an older influence: Rock & Rye, a whiskey sweetened with rock candy and citrus. Today, Up n Down Rock & Bourbon completes the legacy, offering a perfectly balanced Old-Fashioned in a single pour

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Jan 5, 20263 min
How to Build a Quality Cocktail Program Without Experienced Bartenders
unning a brewery, vineyard, or catering venue doesn’t mean sacrificing cocktail quality. Connecticut RTD producers are redefining smart bar programs with pre-balanced, bar-quality cocktails built for consistency, speed, and ease. No complex recipes. No deep retraining. Just great drinks, every pour. From indulgent classics to modern smashes, these ready-to-drink solutions help venues boost margins, reduce stress, and deliver a premium guest experience—no seasoned mixologist required.

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Dec 26, 20253 min
The Finals: When the Pour-Offs Became Real
With Fire by Forge packed wall to wall, the Pour-Offs Season 1 Finals became a celebration of Connecticut hospitality at its best. Bartenders, fans, and fellow competitors filled the room as High Proof Hustlers and Taco ’Bout Tipsy battled through inspired, deeply thoughtful cocktails. Every drink impressed, every pour mattered, and the finale delivered everything this league was built to be.

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Justin Morales

Justin Morales

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Hospitality Shogun, Author "Serving Life: Behind Bars. Kitchens, and Hospitality"

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